<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Adchemy Platform</title>
	<atom:link href="http://platform-adchemy.group-host.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://platform-adchemy.group-host.com</link>
	<description>Adchemy Tagline goes here.</description>
	<lastBuildDate>Tue, 09 Feb 2010 23:54:52 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Adchemy.com &#8211; Reach The Right Public In The Right Way</title>
		<link>http://platform-adchemy.group-host.com/2010/02/04/press-release-sample/</link>
		<comments>http://platform-adchemy.group-host.com/2010/02/04/press-release-sample/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 00:02:07 +0000</pubDate>
		<dc:creator>GlenL</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://platform-adchemy.group-host.com/wordpress/?p=61</guid>
		<description><![CDATA[Adchemy is a platform for dealing with customers and nurturing their relationship with your brand. The idea is to nourish that relationship right before the members of the audience become actual consumers.]]></description>
		<wfw:commentRss>http://platform-adchemy.group-host.com/2010/02/04/press-release-sample/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adchemy Makes Advertising Personalized in Real Time</title>
		<link>http://platform-adchemy.group-host.com/2010/02/02/adchemy-makes-advertising-personalized-in-real-time/</link>
		<comments>http://platform-adchemy.group-host.com/2010/02/02/adchemy-makes-advertising-personalized-in-real-time/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 21:09:33 +0000</pubDate>
		<dc:creator>Masha</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://platform-adchemy.group-host.com/?p=253</guid>
		<description><![CDATA[Adchemy, an emerging advertising powerhouse, has figured out a way to tweak web ads to make them dramatically more effective. The company performs a crazy real-time technical dance to optimize the ads and landing pages shown to searchers.]]></description>
		<wfw:commentRss>http://platform-adchemy.group-host.com/2010/02/02/adchemy-makes-advertising-personalized-in-real-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OMG: I&#8217;ve Got Too Much Data, I&#8217;m Confused!</title>
		<link>http://platform-adchemy.group-host.com/2010/02/01/omg-ive-got-too-much-data-im-confused/</link>
		<comments>http://platform-adchemy.group-host.com/2010/02/01/omg-ive-got-too-much-data-im-confused/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 21:15:23 +0000</pubDate>
		<dc:creator>Masha</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://platform-adchemy.group-host.com/?p=263</guid>
		<description><![CDATA[Adchemy Chairman and Chief Executive Officer Murthy Nukala tells me companies should construct every ad and Web page for a specific individual on the fly. That means ad and Web site platforms require machine learning.]]></description>
		<wfw:commentRss>http://platform-adchemy.group-host.com/2010/02/01/omg-ive-got-too-much-data-im-confused/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>[Future] Audience relationship management: Accenture, Adchemy, Procter &amp; Gamble: Consumers study products. Products study them. &#124; The Mercury Brief</title>
		<link>http://platform-adchemy.group-host.com/2010/01/26/future-audience-relationship-management-accenture-adchemy-procter-gamble-consumers-study-products-products-study-them-the-mercury-brief/</link>
		<comments>http://platform-adchemy.group-host.com/2010/01/26/future-audience-relationship-management-accenture-adchemy-procter-gamble-consumers-study-products-products-study-them-the-mercury-brief/#comments</comments>
		<pubDate>Mon, 25 Jan 2010 21:20:52 +0000</pubDate>
		<dc:creator>Masha</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://platform-adchemy.group-host.com/?p=270</guid>
		<description><![CDATA[The relationship between Procter &#038; Gamble, Accenture and Adchemy is the most fascinating marketing news of the quarter. It's a non-intuitive decision by a company to innovate by hiring people from a completely unexpected background.]]></description>
		<wfw:commentRss>http://platform-adchemy.group-host.com/2010/01/26/future-audience-relationship-management-accenture-adchemy-procter-gamble-consumers-study-products-products-study-them-the-mercury-brief/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>OMMA Performance &#8211; Panel Discussion</title>
		<link>http://platform-adchemy.group-host.com/2010/01/25/omma-performance-panel-discussion/</link>
		<comments>http://platform-adchemy.group-host.com/2010/01/25/omma-performance-panel-discussion/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 23:27:35 +0000</pubDate>
		<dc:creator>Masha</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://platform-adchemy.group-host.com/?p=317</guid>
		<description><![CDATA[Converting the Masses (On Your Site), 1/25/2010 2:45pm

Panelists: Murthy Nukula, CEO, Adchemy; Al Abhari, Founder, AcademixDirect Inc.; Chris Book, Digital Marketing Analyst, Digitaria; Jon Ingalls, CEO, TrackSimple, Inc.; Moderated by Chris Arens, Partner, Client Services, Catalyst:SF.]]></description>
		<wfw:commentRss>http://platform-adchemy.group-host.com/2010/01/25/omma-performance-panel-discussion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Converting The Masses On Your Site</title>
		<link>http://platform-adchemy.group-host.com/2010/01/25/converting-the-masses-on-your-site/</link>
		<comments>http://platform-adchemy.group-host.com/2010/01/25/converting-the-masses-on-your-site/#comments</comments>
		<pubDate>Sun, 24 Jan 2010 21:23:16 +0000</pubDate>
		<dc:creator>Masha</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://platform-adchemy.group-host.com/?p=272</guid>
		<description><![CDATA[Murthy Nukula, founder and CEO, Adchemy, says 2010 will become the year of fundamental relevance. Strategies to maximize relevance are the same to maximize conversions, Nukula says.]]></description>
		<wfw:commentRss>http://platform-adchemy.group-host.com/2010/01/25/converting-the-masses-on-your-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Industry Roundup</title>
		<link>http://platform-adchemy.group-host.com/2010/01/20/industry-roundup/</link>
		<comments>http://platform-adchemy.group-host.com/2010/01/20/industry-roundup/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 21:45:46 +0000</pubDate>
		<dc:creator>Masha</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://platform-adchemy.group-host.com/?p=279</guid>
		<description><![CDATA[ADOTAS – Adchemy has brought in a flock of new executives: most recently the chief technology officer of Friendster, Chander Sarna has been named senior vice president of engineering.]]></description>
		<wfw:commentRss>http://platform-adchemy.group-host.com/2010/01/20/industry-roundup/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Demand-Side Platform Adchemy Opens Kimono; Collective Offering DSP-like Video Buying; Ghostery Bought By Better Advertising</title>
		<link>http://platform-adchemy.group-host.com/2010/01/20/demand-side-platform-adchemy-opens-kimono-collective-offering-dsp-like-video-buying-ghostery-bought-by-better-advertising/</link>
		<comments>http://platform-adchemy.group-host.com/2010/01/20/demand-side-platform-adchemy-opens-kimono-collective-offering-dsp-like-video-buying-ghostery-bought-by-better-advertising/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 21:38:32 +0000</pubDate>
		<dc:creator>Masha</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://platform-adchemy.group-host.com/?p=277</guid>
		<description><![CDATA[Private companies are "opening the kimono." Following the lead of VideoEgg and Bizo, demand-side platform, Adchemy has provided some insight on its recent revenues and client momentum in a press release.]]></description>
		<wfw:commentRss>http://platform-adchemy.group-host.com/2010/01/20/demand-side-platform-adchemy-opens-kimono-collective-offering-dsp-like-video-buying-ghostery-bought-by-better-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Adchemy Experiences Rapid Growth In Revenue and Company Size</title>
		<link>http://platform-adchemy.group-host.com/2010/01/19/adchemy-experiences-rapid-growth-in-revenue-and-company-size/</link>
		<comments>http://platform-adchemy.group-host.com/2010/01/19/adchemy-experiences-rapid-growth-in-revenue-and-company-size/#comments</comments>
		<pubDate>Mon, 18 Jan 2010 23:23:26 +0000</pubDate>
		<dc:creator>Masha</dc:creator>
				<category><![CDATA[Press Releases]]></category>

		<guid isPermaLink="false">http://platform-adchemy.group-host.com/?p=310</guid>
		<description><![CDATA[In Response to Demand for Audience Management Platform, Adchemy Grows Revenue, Expands Executive Team and Moves to New Office]]></description>
		<wfw:commentRss>http://platform-adchemy.group-host.com/2010/01/19/adchemy-experiences-rapid-growth-in-revenue-and-company-size/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The OnMedia 100 Top Private Companies of 2010</title>
		<link>http://platform-adchemy.group-host.com/2010/01/12/the-onmedia-100-top-private-companies-of-2010/</link>
		<comments>http://platform-adchemy.group-host.com/2010/01/12/the-onmedia-100-top-private-companies-of-2010/#comments</comments>
		<pubDate>Mon, 11 Jan 2010 22:48:24 +0000</pubDate>
		<dc:creator>Masha</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://platform-adchemy.group-host.com/?p=284</guid>
		<description><![CDATA[It's with great excitement that we introduce the 2010 OnMedia 100. This fresh batch of the hottest emerging companies in digital advertising joins illustrious alumni and gives us a great deal of insight into the coming trends in monetization.]]></description>
		<wfw:commentRss>http://platform-adchemy.group-host.com/2010/01/12/the-onmedia-100-top-private-companies-of-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

