Adchemy is a platform for dealing with customers and nurturing their relationship with your brand. The idea is to nourish that relationship right before the members of the audience become actual consumers.
Adchemy, an emerging advertising powerhouse, has figured out a way to tweak web ads to make them dramatically more effective. The company performs a crazy real-time technical dance to optimize the ads and landing pages shown to searchers.
Adchemy Chairman and Chief Executive Officer Murthy Nukala tells me companies should construct every ad and Web page for a specific individual on the fly. That means ad and Web site platforms require machine learning.
The relationship between Procter & Gamble, Accenture and Adchemy is the most fascinating marketing news of the quarter. It's a non-intuitive decision by a company to innovate by hiring people from a completely unexpected background.
Murthy Nukula, founder and CEO, Adchemy, says 2010 will become the year of fundamental relevance. Strategies to maximize relevance are the same to maximize conversions, Nukula says.
ADOTAS – Adchemy has brought in a flock of new executives: most recently the chief technology officer of Friendster, Chander Sarna has been named senior vice president of engineering.
Private companies are "opening the kimono." Following the lead of VideoEgg and Bizo, demand-side platform, Adchemy has provided some insight on its recent revenues and client momentum in a press release.
It's with great excitement that we introduce the 2010 OnMedia 100. This fresh batch of the hottest emerging companies in digital advertising joins illustrious alumni and gives us a great deal of insight into the coming trends in monetization.
The Peninsula office leasing market veered into positive territory in the fourth quarter as large tenants like DemandTec and Facebook sought to take advantage of low recession-era rents.[…] CAMICO Mutual Insurance Co., financial software company Third Pillar and online marketing firm Adchemy also signed significant deals in the quarter.
Murthy Nukala is CEO of Adchemy, a demand–side buying platform. 1. What is "de-averaging" as it relates to digital advertising and how does Adchemy "de-average"? Would you say "addressable media" is an equivalent?